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POLICY SHOP 5 - GROUND FLOOR USES IN PRIMARY SHOPPING AREAS

AT GROUND FLOOR LEVEL IN PRIMARY SHOPPING AREAS OF THE TOWN / DISTRICT SHOPPING CENTRES, USES OTHER THAN THOSE WHICH FALL WITHIN CLASS A1 OF THE USE CLASSES ORDER 1987 (AS AMENDED) WILL ONLY BE PERMITTED WHERE THE PROPOSAL:

  1. WOULD NOT, BY VIRTUE OF ITS NATURE, DESIGN AND SCALE CREATE AN UNACCEPTABLE EFFECT ON THE CHARACTER OF THE PRIMARY SHOPPING FRONTAGE;
  2. WOULD NOT DOMINATE THE PRIMARY SHOPPING AREAS IN A WAY WHICH WOULD UNDERMINE THE RETAIL FUNCTION;
  3. WOULD NOT CREATE A DEAD WINDOW FRONTAGE;
  4. WOULD NOT GIVE RISE TO NEW, OR EXACERBATE EXISTING, LOCAL PROBLEMS RESULTING FROM TRAFFIC GENERATION, HIGHWAY SAFETY, NOISE, SMELL OR OTHER AMENITY CONSIDERATIONS; AND
  5. INCORPORATES A HIGH STANDARD OF DESIGN.

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